Home / Tech News / LG trademarks ‘Icon’ smartphone and ‘Iconic’ smartwatch, could launch in 2019

LG trademarks ‘Icon’ smartphone and ‘Iconic’ smartwatch, could launch in 2019

By: Tech Desk | New Delhi |

Published: January 14, 2018 1:49 pm

Is LG’s next flagship flagship to come with a new name? (Image of LG V30 for representation)

Looks like LG’s next-generation devices could be launched under a new name. According to the United States Patent and Trademark Office (USPTO), LG has filed trademarks for a smartphone under the following names: LG Icon, LG Aicon and LG Aiconn. Interestingly, it also filed a trademark the name ‘Iconic’ for a smartwatch. The information has been first revealed by VentureBeat’s Evan Blass on Twitter.

Companies often trademark product names in different regions to protect the intellectual property rights of the design, as well as to clarify that these are LG’s original ideas. LG Icon and the Iconic could be part of the company’s next-generation of devices, but this is merely a speculation at this point. However, since LG is revamping its strategy to make its smartphone business profitable, there is also a possibility to see these new devices arriving to the market sometime next year.

Unlike Samsung, LG’s smartphone business is losing money. Its past few smartphones, be it the G5 or the G6 have failed to live up to consumers’ expectations.  During this year’s Consumer Electronics Show in Las Vegas, the company’s Vice Chairman Cho Sung-jin clarified that new smartphone models will arrive only when needed, rather than chasing a fixed timeline. In responding to a question regarding the launch of the G7, Cho said (via The Korea Herald): “We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do.”We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series”.

We still don’t know if LG brings a new variant of the G6 or its successor in March this year. Given the company’s global market share in the smartphone market, it’s clear that LG will launch fewer phones in the near future.

For all the latest Technology News, download Indian Express App

© IE Online Media Services Pvt Ltd

Check Also

Ikea and Overstock add AR features to their Android apps

Google’s ARCore lets anyone take advantage of powerful augmented-reality tools on Android phones, and furniture …

Leave a Reply

Your email address will not be published. Required fields are marked *